[PR]上記の広告は3ヶ月以上新規記事投稿のないブログに表示されています。新しい記事を書く事で広告が消えます。
1. The cost of opening a shop
Budget 50,000 has been very ample, basically all inclusive, a slightly better location, may not include two deposits a rent.
The main expense 1: machine equipment I choose to use is in the Ji, big brand, easy after-sales, fast cash, software stability and peace of mind. In addition to the first shop I bought brand new, the latter are used. A host of two secondary machine requirements with cash function, cash function is very necessary to add, believe me, the following details. Here about 15,000 or so.
The main expenses 2: shop two deposit a rent, decoration.
Major expense 3: first batch of goods.
By the way, there is a business license, but I see a lot of shops are not shown, I do not know if they are operating without a license or not shown, I suggest is to get one. The premise of doing a Class II medical device license is to the nature of the company, individual households can not do, do not be mistaken. The company's main business is to provide a wide range of products and services to the public.
2. Site selection
Shenzhen first-tier cities as an example, the rent is generally between 1000-4000, 4000 of the location is basically very beautiful, replaced by someone on duty shop perhaps better, if lower than 1000 is really not very good, not the deepest alley on the bottom of the stairs, we are out of money to do business, really a penny a minute exposure. There is a Cantonese saying so: "not to fight are to see! "
Knock on the blackboard! Knock on the blackboard! Slogan: Quiet in the midst of the noise, quiet in the midst of the noise.
The lively nightlife in the neighbourhood, hotels, late night snacks and massage parlours will all directly affect business. If in the urban village, it is recommended to stick to the express shop open, the express shop comes with the function of attracting traffic, which will increase the exposure rate of the shop. There are shops open, must must be in Baidu Gaode Tencent map to claim to light up your shop location ah, this very important point, very simple, their own operation. Never pay attention to the nearby primary and secondary schools kindergartens, within 200 meters there are some regulations, can not sell cigarettes can not open the Internet cafe can not affect the physical and mental health of the flowers of the motherland, or the latter do not know whether it will give complaints, try to avoid.
Another point is the situation of nearby counterparts, I suggest that the nearby open do not squeeze past the competition, after all, the volume is there, are earning a little side money, two losses is not interesting.
3. source of goods
The 1688 and so on are all there, a wide range of. The Pearl River Delta can go to Guangzhou Yuexiu to see, in the railway station, next to the General Hospital of the Army, the specific direct search will have. There is a large wholesale market of adult products there, my first time to feel found a new world, basically to meet our source needs, but there are pits, self-identification. The quality is fine, they are all in the same market, monitoring each other, not afraid to sell. More comparisons, don't make any decisions on the spot inside ha.
4. Decoration style
Japanese style, aesthetic, fresh. According to the nearby consumer groups according to local conditions, always around clean and fresh to get.
5. Operation and maintenance
Goods placement, product pricing, all of these have a learning curve. Do a good classification, so that people can see at a glance, a glance can find what they want, I still think into the shop to buy customers are very hasty anxious, is embarrassed, right. There are also some same-city delivery, find ways to generate stickiness with customers, repurchase. Usually some holiday activities planning, not a poster or activities a year from the beginning to the head, although no one involved but to keep updated to maintain the shop an image of vitality. And then there is hygiene! Hygiene! Hygiene! Shop hygiene is the primary goal of the shop, so dirty look like selling fake goods, you say is not. Don't think you can really be a handyman, laying down to earn, occasionally go on the goods kind of mentality to do ah.
Now the adult products have been more and more, the emergence of physical sex dolls let more people and further understanding of the humanization of adult sex products, if you can, you can also consider opening a physical doll experience, you can choose different sex dolls according to the different tastes of each person, such as geeks like anime then you choose anime sex dolls, some people like Japanese culture then you choose Japanese sex dolls, some people like big breasts you choose big chest sex dolls, I believe that this way down you can certainly make money.
Throughout the financing statistics of various industries in 2021, the high-margin adult products track has also become a hot spot for many investment moguls to focus on investment.
Enterprise data show that in the past decade, China's erotic goods track a total of 98 financing events, involving 61 brands, the total amount of disclosed financing over 5.340 billion yuan. Among them, 2015 financing events to achieve breakthrough growth, a total of 25
In 2016, the number of financing events reached the peak of the last decade, with a total of 28 events;
In 2017, the disclosed financing amount reached the highest level in the past decade, at RMB 4.026 billion, mainly due to the acquisition of "Jiesbang" by Renfu Pharmaceutical, an A-share listed company, for a high price of USD 600 million.
Around 2016, brands such as Honey Day Technology, Chun Shui Tang and He Fun received several rounds of funding, with many first-tier institutions such as Dachen Cai Zhi, Shenzhen Venture Capital and Matrix Partners China as the investors behind them. During the year, at least 28 companies in the industry received financing, with a total public funding amount of over 1 billion yuan. The four major erotic brands Love Lovers Health, Chun Shui Tang, He Fun and Tao Hua Wu were even listed on the New Third Board in the same year.
In 2021, a number of erotic brands have completed financing. The female erotic brand "Adult Candy", the new retail brand "Love Moves", and the erotic play brand "SauceDesign Irrational" all received new financing in the first three quarters. Among them, "Adult Candy" had the most impressive financing results, announcing the completion of RMB 250 million Series A financing on September 7. The second highest funding was raised by the new retail brand "Love Heart" and the adult toy brand "Pink Punch". Love Moves, which focuses on new retailing of erotic products in the hotel scene, received a 10 million RMB A+ round of funding.
Since ancient times, men and women have always been a taboo and extremely sensitive topic, which is not unrelated to the influence of Confucian culture. This is due to the influence of Confucianism. This has led to the adult products industry in China being a lukewarm industry for many years in the past. With the development of the Internet era, the gradual opening of the mind, from the previous generation to talk about "sex", and then to the "generosity" of the post-90s, the acceptance of new toys is much greater than that of the grandparents. In addition, with the development of the Internet and mobile Internet era, the influx of capital, adult products track has long been in the hidden corner of the growth of a hundred billion market, and in the early stages of development showed a high growth trend.
China's adult products market is growing into a $100 billion market and the whole market is heating up.
The market size of China's erotic e-commerce reached 38.92 billion yuan in 2019, and has continuously maintained a high growth rate of over 50%.
It is expected that by 2020 China's erotic e-commerce market size will exceed 60 billion yuan, the overall erotic goods market size will exceed 130 billion, and erotic e-commerce customers exceed 400 million people.
The data released by Wisdom Research Consulting shows that China is the world's largest producer of adult products, occupying about 60%-80% of the total market.
The market size of China's adult products industry has grown from 68.22 billion yuan in 2018 to 113.44 billion yuan in 2020.
Total industry profits, on the other hand, grew from RMB 27.42 billion in 2018 to RMB 51.19 billion in 2020. In terms of per capita consumption levels of adult products, according to incomplete statistics, China has accounted for US$27.4 billion (approximately RMB176.2 billion) of adult products consumption in recent years.
Especially since the epidemic the sales of physical sex dolls have been going up, dozens of times more than before. Physical sex dolls are one-to-one restored adult sex products, they have male love dolls and female love dolls, while we can also choose to customize a full size sex doll of our own according to our preferences, they can meet our needs and fantasies.
I. Orange Adult
Orange Adult, founded by IT man Liu Bo, is now a listed company on the New Third Board. The company's name is Shenghe Orange, in Beijing. Now the most shops (more than 800) mainly focus on medium and high-end erotic products. Having shop assistants on duty is a special feature of Orange Adult.
Love Station
The company was founded by Fang Tao, a former media personality, and invested in by a listed adult product company, Love Lovers. The company's name is Shuang Yi Intelligent, in Shanghai. The first unmanned, experiential unmanned shop featuring a self-service storefront, with a focus on mid- to high-end erotic products and interaction.
Curious
Curious Only, a brand established by Wang Yang, is a brand in which Youbao, a listed company in vending machines, has a stake. The company's name is Yohan Industries, in Shanghai. It is also the first company to introduce hotel mini vending machines (Curious Hut). Sells both low and medium high-end.
Four, net fruit
Netfruit, a brand created by Gathering Colour, was originally based on e-commerce, but later also gradually introduced unmanned vending machine type shops, named Netfruit, in Guangdong. It is also sold at both high and low end.
V. Ultimate Zone
The Ultimate Zone, a brand acquired by Love Lovers, is a brand introduced into China. Love Lovers spent 500 million dollars to acquire Topcosales (Peach Court), the founder of the US erotic products, and its medium and high-end brand, the Ultimate Zone, is open in China, with its operational headquarters established in Anhui. Mainly vending machine shops and RFID shops.
Sixth, 69 space
69 space, was founded by programmer Li Minghao, Li Minghao is the former Youbao CTO founded, 69 space was originally in Beijing, now the operations centre in Shenyang. With RFID shops as the main focus, the shop image is avant-garde.
Seven, Adam and Eve
Adam and Eve, was founded by Wenzhou people Wu An, the first domestic adult shop, opened in Beijing in 1993. In Shanghai Nanjing Road shop in 1999 a month sales of 450,000, at the time was considered a sensation, and now the "Eden" brand is also Adam Eve.
Eight: Bubble No
It was founded by Zhang Jianing (stage name: Ma Jiajia), the top student in Yunnan, who is also the girlfriend of Sun Yuchen, who dined with Warren Buffet. There are shops in Sanlitun, Beijing. Now mainly doing teenage hello tampons.
Nine, tease the bird
Tease bird, is by the product designer CW and Wu Xiaopiao from the product to open a shop, do the tease bird brand supplies in the online is considered a storm models. Offline shop in Guangzhou.
Ten, spring breeze
Spring Breeze, some people say, Spring Breeze should be ranked first, but this time it is an adult shop ranking, not an adult product ranking. Spring Breeze is an affinity-based e-commerce erotic platform invested by NetEase, which has just done offline. It has opened an experience shop in Hangzhou.
After talking about the above adult shop, then we should talk about the best-selling entity sex dolls, now the sales of adult products have been still going up, especially the entity dolls, now the entity dolls are one to one restore, in China there are many well-known brands of entities, such as wm doll, 6ye doll, irontech doll and so on are very good, if you can then you can go to try to know more.
Now we all know that the sales of adult sex toys have been going up, especially the physical dolls, physical dolls are divided into full size sex dolls and torso sex dolls, they also have male love dolls and female love dolls to distinguish, in short they are finally to meet people's needs and fantasies, but also help us to solve the loneliness and some simple glitches, let's look at this industry trend together.
The global sex toy market size is valued at USD 33.64 billion. It is expected to expand at a compound annual growth rate (CAGR) of 8.04% from 2021 to 2028. Increasing spending power and improving living standards in developing economies are the factors expected to drive the market growth during the forecast period. Novel adult products are dominating the sexual health industry and are gaining popularity among all age groups. Acceptance of the LGBTQ community and growing interest in sexual health products among women is boosting the adoption of such products, thereby driving market growth. -grandviewresearch.
Key markets: North America, Europe, East Asia, other developing countries
Gender of users: 70% female, 30% male
Sales platforms: online 65%, offline shops 20%, wholesale 15%
If I were in the industry myself, I would have enough data on hand to be able to do an analysis of the industry and the main players. Or I could do a user profile based on our company's clients. But since I'm a layman, we can barely make up the numbers with this.
Competitor analysis
I searched around on Google and the general idea I found was content + search ads, but no one would share such a matter of trade secrets on the internet, right? Then we have to start with competitor research, originally I thought I had to sacrifice my ego to explore the bottom of the P site, and then found that I was overly concerned.
Analysis tools: Similarweb , Ahrefs, SEMrush
The analysis object: 14 independent sites in the adult category, both like http://adameve.com and like sexualalpha, a dark horse in the last two years, and this kind of strong content site like kinkytoy. store, which does not advertise and relies 77% on natural traffic. We will try to bring out some of the various categories to open your eyes.
Analysis dimensions: traffic sources - Similarweb website traffic dimensions (natural, referral, EDM, social, natural, search ads, display ads), website domain registration time, website operation time (due to the main use of Ahrefs, operation time as far back as 2013)
Preliminary findings.
1: 78% of the websites are using keyword ads, especially several websites with monthly traffic of over a million, with keyword ads accounting for more than 20% of the total, and the websites that voted for ads are a few old websites built in 2016 and before. But the kinkazoid website and the sexualalpha website, which were built in 2019, are not doing search ads.
2: Of the 3 sites that do not use ads, both have an unusually high proportion of natural traffic, e.g. 66.7% for sexualalpha, 85% for kinkazoid, and 27% for fetishtoybox, while 99% of the referral traffic comes from the fetlife site.
3: 2019 saw the emergence of 2 good new sites, kinkazoid and sexualalpha, both of which have a strong content approach.
4: Social traffic is overwhelmingly Reddit and accounts for over 70% of the traffic, but still this oddball sexualalpha site built in 2016 accounts for 10.56% of the social traffic and most of it comes from twitter and FB.
5: Display advertising only 28% voted, of which the first two accounted for a relatively high proportion of about 20%. The three affiliate channels shareasale, skimlink and conversantmedia account for the majority of the display advertising, while the display sites do not accumulate significantly. Those that did display advertising were
Opportunity analysis.
1) Traffic channels- On the surface there is a diversification, such as direct traffic, natural traffic, search ads and display ads. But we found that neither of the two sites that entered from 2019 did any advertising, of which there are two possibilities, first : it is that the two sites do not want to advertise and have enough hard power to spell out content themselves; second : as search ads and shopping ads are restricted to adult use category ads from before 2019. Personally, I'm leaning towards the second possibility.
It is very likely that it is not that these two sites that have sprung up in 2019 do not want to advertise, but that the advertising platforms are restricting new adult-use sites from doing so. I searched for information on this and found out that Google AdWords has restrictions on adult products, and to be precise, ads are allowed under strict restrictions, but anyone who has done FB and Google Ads knows that ad accounts can be blocked at will: portal.
2) Natural traffic from SEO - As we know from the above paragraph, easy access to traffic has been limited to natural traffic, referral traffic and social and EMD. This is not good news for new sites, but we still see 2 good new sites rising in 2019, kinkazoid and sexualalpha, both with a strong content approach and neither of them advertising.
We can guess that these two sites have no choice but to do this, as everyone knows that SEO is a very expensive and time consuming way to build up traffic, but it is worth thinking that these two sites have 630,000 and one 200,000 traffic a month, which is quite an achievement.
3) Social media - Reddit - From the previous article we see that almost all the websites social media traffic overwhelmingly from Reddit, we all know that there are many communities on Reddit, a lot of NSFW content (old drivers know what I'm talking about), I have no in-depth research, but there are definitely places to find some traffic channels.
I have to say that the marketing team on this site has done a great job and is very well thought out, from the way sexualalpha has gone into the details of driving traffic from Twitter and FB. For in-depth research, you will need to go to these two platforms to find information about the site, so if you are interested, you can take a closer look.
In fact, this business is not very complicated, write this mainly because many people are curious about what sells well in the shop? What people come to spend?
In the industry, we often see such a phenomenon: making a product, expecting the target users to cover everyone, men and women, old people and children, experts and white people, literary youth losers ...... Usually such a product will die out, because every product serves a common standard for a specific target group, and the larger the target group base, the lower this standard becomes.
In other words, if the product is for everyone, then it actually serves the lowest standard and is either uninspiring or too simple.
Knowing the positioning of your shop and the information of your consumers, you will know how to precisely position the products in your shop and find the right products for your consumers, so as to generate customer stickiness.
It is backed by an old neighbourhood, with flats in front and two neighbourhoods next to it, mainly for young and middle-aged migrant workers.
From the shop's surveillance, we can see that the people who come in most often are sturdy men dressed in simple clothes, aged around 30. The oldest are older people aged between 50 and 60; the youngest are junior and senior high school students in school uniforms.
The first echelon belongs to young couples and young people aged between 20 and 30, dressed mainly in well-known brands, but also casually dressed, active in the middle of the night and early morning hours, with a higher purchase rate compared to other age groups, and stronger spending power, most orders are for novel toys, and more interested in high-end products, this type of user has a high level of activity and loyalty
The second echelon belongs to 30 to 40 years old middle-aged people, most of them are in professional clothes at 7:00 to 8:00 pm after work, they come in in a breeze and leave immediately after buying, most of them are some TT and time-delay spray products, the loyalty of such users is still possible.
The third echelon is some group of girlfriends, takeaways, and some grandparents. Do not say that the elderly will not play these, remember the old news is "concern about the sex life of the elderly", and now many can see a lot of old people looking for chicks and so on news (only that some will, also respond to "sex" regardless of age) ......
For example, the old man walking his dog, usually in the evening, pulls the dog in and looks left and right, gets close and looks closely, squats and looks closely and then buys some lube and low-end delay spray
There's also a guy who comes in at 8 or 9 in the morning with a basket of vegetables and a floral t-shirt and buys a lube.
There are not many of these groups, and the purchase rate is very low. Most of the people who enter the shop are curious, and their spending power is not high, so they rarely try anything new.
The purpose of user profiling is to pinpoint your target group and their characteristics.
It provides direction for the development of all aspects of your work, from the formulation of marketing promotion strategies and the consideration of content platforms; to how you write an article and how you respond to their messages.
Because our unmanned adult shop will not have direct contact with customers, we will only get a small amount of information through monitoring at first. If the customer is diverted to the line, they can go deeper through the circle of friends and words, the demand for the type of product grade, so that the right product can be recommended for them.
It is best to have a small card attached to each product in the shop, preferably handwritten, indicating the selling points of the product and its functions, in addition to a specific match .....
Many young people are very innovative in this area and every time I talk to a young shopkeeper I always learn something unexpected and original.
When a regular customer asks for a product recommendation online, I will recommend the product based on the customer's specific situation and needs.
For example, for college students living in dormitories, when buying a cup, I would not recommend one with automatic sound, suitable for newcomers, with a price control in the range of ¥ 200-300, and a stronger sense of stimulation, and give away some big brand wipes, and if you feel good when using the wipes, you can also buy the full set.
For example, some young people or middle-aged people with high requirements for delay, I would recommend the current cost-effective, slightly higher grade, but the effect of outstanding products, the price is generally in ¥ 400 ~ 500, in addition to each time will give away some products, such as Durex lubricant and a major brand of condoms, or some small toys, and the same as the shop.
In short, a shop in the beginning must be the need to go to the shop often to do product adjustments, using a good first gift of large quantities of goods to debug the shop's best-selling products. Recently we are ready to go online some physical sex dolls to see how the effect, we started with some curvy sex dolls, young sex dolls, mature sex dolls, large breasts sex dolls, we have made a choice according to each person's taste, now is waiting for the dolls to arrive on the line.