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In fact, this business is not very complicated, write this mainly because many people are curious about what sells well in the shop? What people come to spend?
In the industry, we often see such a phenomenon: making a product, expecting the target users to cover everyone, men and women, old people and children, experts and white people, literary youth losers ...... Usually such a product will die out, because every product serves a common standard for a specific target group, and the larger the target group base, the lower this standard becomes.
In other words, if the product is for everyone, then it actually serves the lowest standard and is either uninspiring or too simple.
Knowing the positioning of your shop and the information of your consumers, you will know how to precisely position the products in your shop and find the right products for your consumers, so as to generate customer stickiness.
It is backed by an old neighbourhood, with flats in front and two neighbourhoods next to it, mainly for young and middle-aged migrant workers.
From the shop's surveillance, we can see that the people who come in most often are sturdy men dressed in simple clothes, aged around 30. The oldest are older people aged between 50 and 60; the youngest are junior and senior high school students in school uniforms.
The first echelon belongs to young couples and young people aged between 20 and 30, dressed mainly in well-known brands, but also casually dressed, active in the middle of the night and early morning hours, with a higher purchase rate compared to other age groups, and stronger spending power, most orders are for novel toys, and more interested in high-end products, this type of user has a high level of activity and loyalty
The second echelon belongs to 30 to 40 years old middle-aged people, most of them are in professional clothes at 7:00 to 8:00 pm after work, they come in in a breeze and leave immediately after buying, most of them are some TT and time-delay spray products, the loyalty of such users is still possible.
The third echelon is some group of girlfriends, takeaways, and some grandparents. Do not say that the elderly will not play these, remember the old news is "concern about the sex life of the elderly", and now many can see a lot of old people looking for chicks and so on news (only that some will, also respond to "sex" regardless of age) ......
For example, the old man walking his dog, usually in the evening, pulls the dog in and looks left and right, gets close and looks closely, squats and looks closely and then buys some lube and low-end delay spray
There's also a guy who comes in at 8 or 9 in the morning with a basket of vegetables and a floral t-shirt and buys a lube.
There are not many of these groups, and the purchase rate is very low. Most of the people who enter the shop are curious, and their spending power is not high, so they rarely try anything new.
The purpose of user profiling is to pinpoint your target group and their characteristics.
It provides direction for the development of all aspects of your work, from the formulation of marketing promotion strategies and the consideration of content platforms; to how you write an article and how you respond to their messages.
Because our unmanned adult shop will not have direct contact with customers, we will only get a small amount of information through monitoring at first. If the customer is diverted to the line, they can go deeper through the circle of friends and words, the demand for the type of product grade, so that the right product can be recommended for them.
It is best to have a small card attached to each product in the shop, preferably handwritten, indicating the selling points of the product and its functions, in addition to a specific match .....
Many young people are very innovative in this area and every time I talk to a young shopkeeper I always learn something unexpected and original.
When a regular customer asks for a product recommendation online, I will recommend the product based on the customer's specific situation and needs.
For example, for college students living in dormitories, when buying a cup, I would not recommend one with automatic sound, suitable for newcomers, with a price control in the range of ¥ 200-300, and a stronger sense of stimulation, and give away some big brand wipes, and if you feel good when using the wipes, you can also buy the full set.
For example, some young people or middle-aged people with high requirements for delay, I would recommend the current cost-effective, slightly higher grade, but the effect of outstanding products, the price is generally in ¥ 400 ~ 500, in addition to each time will give away some products, such as Durex lubricant and a major brand of condoms, or some small toys, and the same as the shop.
In short, a shop in the beginning must be the need to go to the shop often to do product adjustments, using a good first gift of large quantities of goods to debug the shop's best-selling products. Recently we are ready to go online some physical sex dolls to see how the effect, we started with some curvy sex dolls, young sex dolls, mature sex dolls, large breasts sex dolls, we have made a choice according to each person's taste, now is waiting for the dolls to arrive on the line.